Our vision & values

As part of our strategic evolution we recognise that it is important our employees embrace the cultural change that comes with the extension of our operating models. Towards the end of 2016 we launched our new vision and values into the business. We recognise that a strong organisational culture with clarity on its vision and values helps bind the Group around shared goals, values and behaviours.


“To be recognised as the most innovative, progressive, value-creating portfolio manager of pubs and properties in the UK”

The group enhances value by ensuring the right offer is available in each of its assets, supported by the best people under the most appropriate operating model. Under-pinning our model, and critical to its success, is a broad range of support functions. The Group’s success towards its business model is measured by its business performance KPIs.


Our people are talented in a wide range of disciplines and our shared values help guide us in the work we do every day and how we do it.

Our vision and values