With over 4,400 trading pubs throughout England and Wales, our pubs, publicans and managers operate at the heart of the communities they serve, employing local people, providing a diverse range of goods, services and facilities to local residents, businesses and visitors and making a valuable contribution to the local economy. We support these pubs to thrive in their communities through initiatives such as sponsoring local community programmes and providing funding for schemes such as Pub is the Hub, who support opportunities for rural pubs and publicans to diversify their business.
Supporting industry trade bodies and associations
We actively contribute to trade debates and support industry trade bodies and associations including the British Beer and Pub Association (BBPA) the British Institute of Innkeeping (BII), the Federation of Licensed Victuallers Associations (FLVA), UK Hospitality and PubAid. We support Drinkaware, the independent UK wide alcohol education charity working in partnership to help reduce alcohol related harm by helping people make better choices about their drinking. We also work with the Licensed Trade Charity who assist pub, bar and brewery people who are in need of help or facing a crisis with practical, emotional and financial support.
The Group supports the charitable activities undertaken by its employees and this support is coordinated by its charity committee.
Ei Group have recently announced a Corporate Charity Partnership with The Clink Charity. The Clink Charity aims to reduce reoffending by training and qualifying prisoners for employment as chefs in the hospitality industry upon release. More information regarding the partnership can be found here. To raise funds Ei Group have partnered with Marston’s to develop Serving Time, an English Pale Ale with 25p from every pint sold donated to The Clink Charity. Serving Time will be available for publicans to purchase four times a year.
Prior to working with The Clink Ei Group worked as a Corporate Partner for The Royal British Legion, the partnership came to a conclusion in December 2018 after four successful years. In that time Ei Group raised almost £90,000 for the charity through a variety of initiatives. During the lead up to Remembrance Day Ei Group offered “Poppy Beer” on sale to publicans, brewed by Marston’s Brewery, with 20p from every pint sold donated to The Legion so they can continue their good work supporting veterans and serving members of our Armed Forces.
We have announced we will be continuing to work with Stride Ventures again in 2019, supporting their Pub Pros programme. The work readiness programme, mainly targeted at sixth formers, with the aim of informing and inspiring pupils about careers in pubs whilst building employability skills such as teamwork, leadership, assertiveness and critical thinking.
In addition to centrally organised charitable work, our pubs, both leased and tenanted and managed, run and coordinate their own local charity events, which helps to cement them at the heart of their communities and contribute to the £100 million that pubs across the country raise each year.