Best Marketing Initiative
Kings Arms, Okehampton
The Kings Arms is a community focussed pub in the heart of Okehampton run by Rob Bass. Rob and some of his regulars joined forces to create the Kings Arms Collective and write their very own World Cup song, ‘When the Lions Roar’. Not only did they successfully write and produce the song, they also shot their own video which created significant interest locally and nationally. The song was even recognised by the England World Cup Squad themselves! An innovative and interesting way of making the most from such a significant sporting event.