Ei Group encourages positive working relationships and enduring partnerships with our publicans. In line with the entire industry, we are committed to fair, transparent and lawful dealing with our publicans.

​Business support

We want to ensure new publicans are as prepared as possible to run their new pub, whether new to the industry or just taking on another pub. We require all new publicans to complete a Pre-Entry Awareness Training course run by the British Institute of Innkeeping. We have an industry leading New Publican Support Programme.

All our publicans can benefit from a suite of free business development and training courses ranging from Pub Food Development, Understanding Finance through to Profit through People.

Licensed Trade Charity​

We want to provide personal support for our publicans and their pub team members in times of difficulty, and do this through the personal support programme offered by an independent organisation, the Licensed Trade Charity.

Support includes a free 24/7 helpline, free telephone counselling, useful resources on their website, as well as financial support for more serious issues like illness or homelessness.

Any member of the pub team can use these services; more information, including criteria for financial support is available at

Marketing support​

Throughout the year we offer our publicans special deals and online ordering promotions to help them part-finance trade building and footfall increasing initiatives in their pubs.

We provide extensive help, advice and collateral to support our publicans build their business including handy 'How to make the most of guides' on everything from pub beer gardens to quiz nights as well as an impressive range of point of sale material including banners and posters.

Publican mentoring

We have recently introduced a publican mentoring service for new publicans who need additional help and support to establish their business. This support is provided by some of our most experienced and successful publicans. Being able to easily have access to advice or to simply bounce ideas off a fellow publican is invaluable. This support is provided by experienced BII accredited mentors.


We have developed an apprenticeship programme to support our publicans promote the industry by developing talented team members. We are committed to supporting our industry in attracting and training the right people for the future.

We currently have over 4,500 pubs, more than 100 apprenticeships have been created by Ei Group publicans in the past year.

Finders fee

We also offer a finder’s fee which is paid to our publicans for the successful introduction of a new publican on a tenancy agreement. In addition, we pay £500 to a charity of the publican’s choice which is typically a local charity supported by the pub, and in the last financial year made charitable donations under this scheme of more than £13,000.